IKEA’s "Let's Play" campaign turned everyday spaces into playgrounds of creativity and fun. Through lively, vibrant illustrations bursting with color and imagination, the campaign brought the spirit of play to life, inviting people to infuse joy into their homes.

More than just a showcase of IKEA’s playful and functional products, the designs championed the idea that play isn’t just for kids—it's for everyone. The message was clear: whether through décor or design, every home has the potential to become a haven of happiness and exploration.